Traffio Champions International Football Growth

Supporting Thailand Serpents in the Inaugural AFL Asia Cup

In a stride towards fostering community support across the globe, Traffio has proudly joined forces with AFL Asia as a Gold Sponsor for Thailand’s first-ever national AFL team, the Thailand Serpents. This sponsorship sits with Traffio’s commitment to supporting grassroots initiatives that inspire and empower communities, reflecting the spirit of connection and opportunity Traffio and the team embody.

But there is a question lingering... Where is the connection between Traffio and Thailand, and the Thailand Serpents? Traffio’s UK Director and AU Operations Manager, Jeff Hills (Hillsy) has been instrumental in this venture. Having supported the AFL’s development in Thailand during his time there, his passion for the game and its potential to unite diverse communities has been a driving force behind Traffio’s sponsorship.

"Football has the power to bring people together and create lasting connections," Jeff Hills shared. "The Thailand Serpents are a perfect example of how sport can inspire, uplift, and build stronger communities."

The Thailand Serpents, comprising both men’s and women’s teams, are set to make history this month (December) as they compete in the inaugural AFL Asia Cup in Ho Chi Minh City. Replacing the AFL’s International Cup, the event signals a shift towards regional collaboration and development, providing a platform for emerging talent to shine on the international stage.

The Serpents’ journey to the Asia Cup is a testament to the dedication of local AFL leaders like Tud and Mark Saunders, whose relentless efforts brought this ambitious vision to life and has provided Traffio an opportunity to be a proud partner. Their work has created a huge opportunity for 36 Thai nationals to represent their country in a sport that continues to grow in popularity across Asia and the rest of the world.

As the Serpents prepare for their milestone journey, their story highlights the transformative power of sport. These players are more than athletes; they are ambassadors of their country, embodying resilience, determination, and national pride.

Beyond the Asia Cup, the Serpents’ future is equally exciting. With a newly expanded coaching team and a packed 2025 season that includes hosting the Anzac Day match (which is one of the biggest AFL days in Australia), Indochina Cup, and Asian Champs, the club is poised for continued growth and success.

For Traffio, this partnership represents more than a sponsorship dollars. It’s a chance to support a meaningful cause close to the heart of one of its own and to contribute to a movement that celebrates local talent and fosters regional camaraderie.

As the Thailand Serpents take the field, they carry with them not only the hopes of a nation but also the support of a global community, united by the belief that sport can change lives, which is pretty fricken awesome.